10 FREE Surefire Ways to Promote You and Your Book
Part 2: Strategies 6-10
By Karen Cioffi
A prior post, Part 1, goes over the first five free strategies to help
create visibility for you and your platform: Create a marketing
plan; Create a website or blog; Post to your blog; Write articles for
article directories; and Take advantage of your local library. Now
on to the next five:
6. Publicize
If your book is published, contact your local newspapers and ask
if they will do a feature on you. Local papers look for local news;
having an author in the neighborhood is news. When my book,
Day’s End Lullaby, became available, my local paper did a 3/4
page spread on the book, me, and my co-author. It was great
exposure.
7. Social Network
Join groups and forums that focus in the area you write. Social
networking is a wonderful way to increase visibility. There are
also many marketing groups you can join to increase your
promotional strategy knowledge.
8. Use reviews to increase your visibility
Post reviews of books you’ve read on sites such as Amazon,
Goodreads, LibraryThing, and Shelfari. This is another useful
marketing tool that will increase your visibility and build up your
platform.
You can also ask blogger who post reviews if you can do a guest
review post.
9. Submit your book to reviewers
This is a great promotion tool; having good reviews to post on
your site, and sites such as Amazon is an important aspect to
selling books, and selling books is what book promotion is all
about.
10. Create a signature for your emails
This signature is another means of allowing your platform to take
root. Include your sites’ URLs, the name of your book/s, maybe a
quote you like to live by, and any other information that will show
who and what you are.
Well, that’s it. This finishes the ten free surefire strategies to create
and increase your visibility. There are many, many more
strategies, but these should be the basics to get you started.
And, remember if you need help with content, creating a blog, or
you’re working on a book and can use another set of eyes, DKV
Writing 4 U is always ready and able to help.
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For writing and marketing information visit Karen Cioffi (
http://karencioffi.com ). And, if you need help with your writing
project stop by http://dkvwriting4u.com. Sign up for our free
monthly newsletter, A Writer’s World, and get two free e-books
about writing and/or marketing