Friday’s with Karen Cioffi

How to Create and eBook –– 5 Simple Steps
By Karen Cioffi

E-books are an amazing product that has multiple uses. And, it can be
created for FREE, or for a very minimal amount. What else can you
create that costs only your time and effort, and sells for whatever the
market is willing to pay?

There aren’t many products that fall under that category. And, along with
the ‘right price,’ e-books are easy to produce.

1. Create content

The first step is to create your content; this can be done as a simple word
document. The content can be anything you think your readers or target
market will want or need. In addition, it can be any length you decide
upon. You can create a simple 10 page e-book, or a 100+ page e-book.

The choice is yours, as long as it will provide your reader or target market
with an informative product that they’ll find of value.

You can also create a compilation of articles you’ve already written on a
particular topic and organize them into an easy to read product that
includes a content page.

Note: It’s wise to include a disclaimer explaining that you, the author,
strived for accuracy, but cannot guarantee it due to the ever-changing
nature of the internet. And, it’s advisable to include an “All Rights
Reserved” with a copyright reference.

Another option, if you’re creating the e-book as a freebie on your site, is
to allow it to be offered by others on their sites, emphasizing that all
information must remain intact, including all links. This will help
increase your visibility and lead readers back to your site/s.

TIP: As with any work, be sure to proofread and edit the content.

2. Organize Your Content

Whether your product is a few pages or 100 pages, having it organized is
important. The e-book needs to offer easy reading and clarity, along with
value. If you are creating a longer product, divide the content or articles
into sections or parts, and provide a Content Page.

Be sure to use a large and bold font for section headings and it’s
advisable to include page breaks for each section.

Remember, you want to provide valuable information, including
resources if possible, that will prompt the reader to view you as an expert
in your field/genre. This will help motivate the reader to click on the links
you provide, leading back to your site/s, products/services, or affiliate

Finally, be sure to add a brief bio, including your sites, books published,
services, products, and links, on an About the Author page.

TIP: Have plenty of white space. If you notice, this article has very short
paragraphs, making it easy to read.

3. Include Images and Tweak Your Content

Once you have the content in place, add images. You can add an image at
the beginning of each section, or where ever you see fit. This is another
trick to make the e-book more interesting to read.

Using your word program’s clipart function is a free way to get images.
Microsoft has clipart in the toolbar: Insert: Pictures: Clipart. You can also
input free images from other sources. Again, the choice is yours.

The images will help break up the monotony of straight content. Another
technique for this purpose is to use different color font for headings and
subheading, or for “tips,” or other special information. Changing the font
itself is another tool to make specific content stand out.

TIP: Include your head shot on the About the Author page. Readers
connect more with a face, rather than just a name.

4. Create a Cover

Every book needs a cover, so your will need to create one. Again, you can
use clipart, or other source of free images.

TIP: After you create a cover, be sure to click on Page Break.

5. Turning Your Word Doc into a PDF

Okay, you’ve created a great word document, now it’s time to magically
turn it into an e-book. There are a number of free PDF creator software
applications to do this.

For those wondering, PDF is an acronym for Portable Document Format.
A PDF creator is an application that converts documents into PDFs by
creating a virtual printer that prints to PDF files.

If you don’t already have a PDF converter, it’s time to do an online
search for “free pdf creator.” Just be sure the one you choose is Adobe

My experience is with PDF995. They offer a free version with promotion
each time you run the software, but for $9.95 you can get it without the
promotion. If you’re interested visit:
Install the software you chose, and you’re ready to go.

To use a PDF converter, choose Print while in the open Word document
that you intend to turn into a PDF. In the Printer box, choose the PDF
converter instead of your printer, and print.

It’s that simple.


Karen Cioffi is an author, ghostwriter (for businesses and individuals),
and freelance writer. For writing and marketing information visit ( and sign up for her FREE
newsletter, A Writer’s World. You’ll get TWO free e-books on writing
and marketing in the process, and two more free e-books just for stopping


2 thoughts on “Friday’s with Karen Cioffi

  1. Karen,

    What an informative article. You make it sound so easy. I will have to follow your steps and see what happens. Thank you also for the lead on the Pdf software. I will look into it. I saved a copy of your article for future reference. Thanks for all your helpful information.

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