Karen Cioffi’s Guest Blog

       Being a Gracious Virtual Guest
       By Karen Cioffi

       If you are touring your book it’s essential to be a gracious virtual
       guest. Now, some of you writers may be wondering why learning
       about all this is necessary. Simple, an important aspect of writing
       is promotion – creating a platform and visibility. If no one knows
       you’re out there, how will you become rich and famous, right?
       Okay, we all know that the likelihood of that is slim, most writers
       don’t become rich and famous, but you still need to become
       known in your own arena. This is accomplished through
       promotion. One promotional strategy is virtual tours.

       Virtual tours provide an avenue to showcase you and your work.
       Writers with blogs feature a guest. Maybe the guest wants to
       promote his freelance abilities, his expertness in a particular area,
       or his books. Whatever the case, virtual tours is a great means to
       do this. Since the host is going out of his way to feature you, what
       should you do to show your appreciation and make the event a

       Steps to Take to be a Gracious Guest

       1. This is probably the most important step: Make sure your
       content, the information you provide to your host, is fresh, up to
       date, and interesting. What does this mean? If you were hosted a
       week ago by another writer, try not to use the same exact
       information. If you do, it’s not the end of the world because each
       blogger has his own readers, groups, and promotional strategies,
       so it’s likely the same readers won’t see it twice in such close
       succession, but it’s highly advisable to try and avoid it.

       To sidetrack a bit here, as the manager of a group of authors who
       use cross-promotion to increase visibility and readership, I’ve paid
       attention to what works and what doesn’t. Having something
       entertaining, interesting, or informative is key to attracting
       readers/visitors to your tour or your site.

       2. Communicate with your host. Make sure you understand what
       your host expects and needs. Not all bloggers host in the same
       way. One host may want to do an interview, one may want an in
       depth bio, one may want an article, one may expect pure promo
       content, and so on.
       3. Make sure you send your content within the time frame your
       host states. It’s kind of like being invited for dinner and showing
       up late — don’t do it. And, be sure you send everything your host
       will need. Sending it in drips and drabs is another no-no.

       4. Promote, Promote, Promote the tour. This is another very
       important aspect of touring. While your host should also be
       promoting the tour, it is your guest spot. The whole idea behind
       doing tours is to increase your visibility. You can’t do this without

       One basic strategy is to announce the tour to your social networks
       and writing groups get the word out.

       5. During the tour stop by your host’s site at least a couple of times
       throughout the day. And, if you have the time, it would be nice to
       stop by once the next day to answer any questions from
       commenters who may have visited late. You should also thank the
       commenters for taking the time to leave a comment.
       6. Thank your host.
       That’s about it. A finale note though: remember to pay it forward.
       When a writer is looking for someone to host him, step forward!
       Karen Cioffi is an author, ghostwriter, and freelance writer. For
       writing and marketing information visit KarenCioffi.com,
       (http://karencioffi.com) and sign up for her free newsletter, A
       Writer’s World; you’ll get 2 free e-books on writing and marketing
       in the process and two more free e-books just for stopping
       Karen Cioffi-Ventrice
       Author, ghostwriter, freelance writer,
       Acquisitions Editor Intern with 4RV Publishing
       KarenCioffi Writing for Children and More
       Linkedin: http://linkedin.com/in/karencioffiventrice
       Twitter: http://twitter.com/KarenCV
       Facebook: http://www.facebook.com/kcioffiventrice


8 thoughts on “Karen Cioffi’s Guest Blog

    • Hi Margot,

      Thanks for stopping by. Karen Cioffi’s guest blogs are always great!

      Please visit again this Friday when I will be showcasing another guest blog by Karen.

      ~ Irene

  1. Irene, thank you for featuring my article.

    And, Margot, thanks for stopping by. As the founder and manager of a marketing group that does virtual tours also, I’ve been able to see first hand the importance of being a gracious guest.

    • Hi Karen,

      It is SO much fun having you on my site. And you provide so much valuable information for the readers of my blog.

      Thanks a million!


  2. These are great tips. And very important, too. As a blogger, I appreciate each of these points you mentioned. 🙂 As blog tours become more popular and book signings less, I think articles like these should go into an author’s marketing book!

    • Hi Margo,

      Thanks so much for stopping by. Karen always has so many valuable tips for writers and bloggers.

      Please stop by on Friday when I have another of Karen’s guest blogs.

      Take care,

  3. Karen practices what she preaches. She is a great guest and a fabulous host who goes the extra mile to spotlight her guest. I just read her new book, “Walking Through Walls.” IT’S FANTASTIC!! Kids will be entertained and inspired to think about what’s important in life. It’s a win-win!!

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