10 FREE Surefire Ways to Promote You and Your Book
Part 1: Strategies 1-5
By Karen Cioffi
In today’s world where a cup of coffee can cost $3 to $5, it’s a relief
to know there are many avenues available to create visibility and
promotion, and establish your platform. We’ll look at the first five
out of ten now.
1. Create a marketing plan
If you’re not sure what to do, just create a list of what you should
be doing. You can include the steps below to start. A plan helps to
keep you on track and provides focus.
2. Create a website or blog
Create a free blog using Blogger, WordPress.com, Webs.com, or
Ning.com (there are many other sites for this purpose also). This is
the first step and is a must in your marketing strategy. This is the
step that will launch your visibility and platform. For those who
are unaware of what a platform is, it is a means of establishing you
as an expert in your field.
Along with creating a Blog is choosing a domain name. On sites
such as Blogger, you can choose a name for free, but you should
also purchase a name at this point. Your domain name should
reflect you and your work. And, don’t be short-sighted here; when
choosing your name, think of a name that will grow with you.
When I started out I chose the name of my first book, Day’s End
Lullaby, as my domain name. I paid $12.95 per month for a limited
usage site. I have long since given up the site, but still have
business cards with the old URL on them. I could have gone with
Karen’s World of Writing and Marketing, or some other more
functional name, but I didn’t look ahead at the time.
3. Post to your blog
This is the crucial step that will initially put you on the cyberspace
map. It’s important to create unique, informative, and useful
content; this is the beginning of establishing yourself as an expert
establishing your platform. And, it will bring traffic to your
A note here: There is much talk about using keywords in your
content, and it is so for good reason. Using keyword rich content
will please the search engines, such as Google. Briefly, keyword
rich content and titles mean you include words that a reader may
use when doing a search for the topic you are writing about. What
this means is if you are writing about promotion, you will include
words pertaining to promotion in your title and article.
4. Write articles for article directories
This is the next step to broaden your horizons and readership.
Article directories such as EzineArticles.com,
AssociatedContent.com, and Suite101.com are great sources to use
to further establish you and your platform. As with your blog
content, the article must be keyword rich, unique, and provide
useful information. If the content is useful to the reader, he/she
will click on your link to see what your site has to offer.
It would be a good idea to offer a freebie on your site. There are a
number of e-books floating around cyberspace that writers can
offer on their sites. The authors of these e-books allow others to
offer them as giveaways to increase their own visibility as the
authorship or byline must be included if used. Offering these
freebies will entice readers to your site.
5. Take advantage of your local library
If your book is published, go to your local library and ask if they
will carry it. You can also ask if you can give a presentation.
For writing and marketing information visit Karen Cioffi
(http://karencioffi.com ). And if you need help with your writing project, stop by
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