Guest Post by Karen Cioffi

Marketing and Promotion: Are They the Same Process?

Merriman-Webster.com notes that both the words, marketing and promotion (the terms, or the
present day meaning), came into existence around the 15th and 16th centuries. Interestingly,
although both marketing and promotion seem to be used in place of each other, and marketing is
regularly used in place of promotion, they are separate processes. Well to be more clear,
promotion is a process under the marketing umbrella.

Marketing, according to BusinessDictionary.com:

Management process through which goods and services move from concept to the customer. As a
philosophy, it is based on thinking about the business in terms of customer needs and their
satisfaction. As a practice, it consists in coordination of four elements called 4P’s: (1)
identification, selection, and development of a product, (2) determination of its price, (3)
selection of a distribution channel to reach the customer’s place, and (4) development and
implementation of a promotional strategy.

So, marketing is taking your product from the idea to the sale. While you may not think that
marketing is necessary in the idea stage of a product, think again. If you don’t produce a product
that your target market will be interested in, you most probably will not get to the “sale” stage.
This means the product will need to be saleable in every aspect, from the product itself, or in a
writer’s field, its content, to the package, price, and distribution. All this takes marketing
research.

Promotion on the other hand is the marketing process of bringing your product or service to the
attention of your target market. Promotion encompasses the needed strategies for actually selling
your product. Promotion is done through publicity and advertising    in essence, through
visibility.

Visibility can be done using social networking, taking advantage of services/sites such as
Twitter, Facebook, YouTube, and Digg. It can also be accomplished through traditional
promotional techniques, such as ads, business cards, and flyers, as well as through inbound
(organic) promotional strategies: providing valuable blog and article content, reports, e-books,
and newsletters.

Organic promotional strategies are those that bring visibility to your product/service through
processes mentioned above such as blog and article content. This type of promotion may take a
bit of time to establish, and involves work, but its long-term benefits will be worth the time and
effort. This type of promotion creates trust and reliability. You will develop a relationship with
the potential customer/reader. She will come to value the information you provide, and look
forward to it.

Digital-Web.com defines organic traffic as:

Organic traffic, as the name implies, is traffic that comes to your Web site naturally and without
being driven there by a specific marketing campaign. In essence, Web site visitors are there
because they found the site and thought it had something they wanted. And like anything organic,
organic traffic isn’t there instantly; it takes time and nurturing to grow into something healthy
and with longevity.
For more on writing, freelance writing, and promotion visit: Karencioffi.com
(http://karencioffi.com). Be sure to sign up for A Writer’s World, a FREE monthly newsletter on
writing and marketing; you’ll get TWO FREE e-books just for stopping by, and TWO more for
signing up!. If you need help with a writing project, stop by DKV Writing 4U
(http://dkvwriting4u.com).                                              

Karen Cioffi-Ventrice
Author, ghostwriter, freelance writer, reviewer
Acquisitions Editor Intern with 4RV Publishing

http://www.dkvwriting4u.com
http://karencioffi.com
KarenCioffi Writing for Children and More
Linkedin: http://linkedin.com/in/karencioffiventrice
Twitter: http://twitter.com/KarenCV
Facebook: http://www.facebook.com/kcioffiventrice

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